Adults love Legos and the Lego movies and video games are huge. It also captures nostalgia for many, which can capture Gen Z attention.

Plus it gets people talking about it. It’s a smart play.

Presenting actual footage of the school strikes would be gruesome.

AI videos work best when there’s a good amount of inputs. Sometimes, AI can’t make a picture, one famous example is a wine glass filled to the brim. Lego has several movies, all of which had a very consistent visual style, and lots of diversity in camera angles, screen content, etc. It also stays away from being too realistic and the uncanny valley.

This is also why AI is good a “ghiblifying”, there’s lots of really consistent data to train on.

That, and Haiti, both of which are now self-perpetuating disasters for their people.