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Tesla sales in China crash 45% to lowest level in over three years (electrek.co)
from MicroWave@lemmy.world to world@lemmy.world on 12 Feb 16:06
https://lemmy.world/post/43053442

Tesla’s domestic sales in China collapsed 45% year-over-year in January, falling to just 18,485 units — the automaker’s lowest monthly retail figure in the country since November 2022. The data, released today by the China Passenger Car Association (CPCA), paints a grim picture of Tesla’s demand in the world’s largest EV market.

The figure represents an 80% plunge from December’s record-high 93,843 domestic deliveries. While seasonal declines between December and January are normal in China, a 45% year-over-year drop is not.

#world

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SoupBrick@pawb.social on 12 Feb 16:18 next collapse

Makes sense, because this is what they are competing with: youtu.be/Mb6H7trzMfI

gravitas_deficiency@sh.itjust.works on 12 Feb 16:18 next collapse

Tbh I’m more surprised that their market share hasn’t dropped more, considering the much higher quality:price ratio that Chinese EVs have these days

UnderpantsWeevil@lemmy.world on 12 Feb 16:28 collapse

Tesla out spends them on marketing. And Chinese consumers continue to be as big a bunch of suckers for the All American Status Symbol as everyone else in the world.

Still won’t save them from other luxury EVs flooding the market. Or the repeated bad press they get when their shitty vehicles malfunction.

But you can carry a lot of water just by blasting people’s eyeballs with marketing material.

gravitas_deficiency@sh.itjust.works on 12 Feb 17:09 next collapse

Sure, but seeing a bunch of better and cheaper (for them) domestic models on the road means that the ads are rapidly decreasing in effectiveness.

UnderpantsWeevil@lemmy.world on 12 Feb 17:16 collapse

Let’s hope

Lemmyoutofhere@lemmy.ca on 12 Feb 17:50 next collapse

“All American status symbol”. You mean a sign of trash built by prison labour.

Rolder@reddthat.com on 12 Feb 18:10 collapse

We talking about the American or the Chinese cars here?

Lemmyoutofhere@lemmy.ca on 12 Feb 18:58 collapse

American obviously.

k0e3@lemmy.ca on 12 Feb 22:37 collapse

I get European as a status symbol but thinking any American products as a show of wealth and class baffles me. Maybe I’m just old, but I associate American goods with ruggedness, cool, or cheap.

UnderpantsWeevil@lemmy.world on 12 Feb 22:47 collapse

I get European as a status symbol

All comes down to marketing. You think European products are a status symbol because LVMH spends enormous sums to convince you of their quality. American firms do the same thing in China.

I associate American goods with ruggedness, cool, or cheap.

Speaks to your media consumption habits. I’ve always associated American goods with hip hop and street art. But I’m also bombarded with images of kids in track suits and giant hair doing kick-flips while downing soda. Or bohemian-types rolling up to a drive through in a top-down convertible while belting out pop music.

But it’s all just image. None of it is material.

Jhex@lemmy.world on 12 Feb 16:33 next collapse

stonk go up?

N0t_5ure@lemmy.world on 12 Feb 16:49 next collapse

What $37,000 gets you in China.

SaveTheTuaHawk@lemmy.ca on 12 Feb 18:27 next collapse

and bunch of stupid gadgets in a shit car. OK.

jaschen306@sh.itjust.works on 12 Feb 20:40 collapse

What $37,000 heavily subsidized car gets you in China.

criticon@lemmy.ca on 12 Feb 21:40 next collapse

So ford EVs will also be super cheap?

bridgemi.com/…/ford-retreats-from-evs-after-michi…

lobut@lemmy.ca on 12 Feb 22:57 collapse

Unlike Tesla in the US …?

Ghostalmedia@lemmy.world on 12 Feb 16:58 next collapse

First, there’s the pull-forward effect. December 2025 was Tesla’s best-ever retail month in China at 93,843 units, as buyers rushed to purchase before the reinstatement of a 5% purchase tax on NEVs starting January 1, 2026. That tax had been fully exempted for over a decade. Some of January’s weakness is borrowed December strength.

Second, China’s vehicle trade-in subsidies expired in most cities in mid-November and remain in a transitional phase, dampening demand broadly.

Third, the broader NEV market was weak. China’s total passenger NEV retail sales fell 20% year-over-year in January to 596,000 units, according to CPCA estimates. Even BYD saw its NEV sales drop 30% year-over-year and 50% month-over-month.

But here’s the thing: even BYD’s weak month produced 210,051 units. Tesla’s 18,485 is a different universe.

Thekingoflorda@lemmy.world on 12 Feb 17:08 next collapse

Etterra@discuss.online on 12 Feb 17:44 next collapse

SuiXi3D@fedia.io on 12 Feb 17:45 next collapse

And nothing of value was lost.

Hotznplotzn@lemmy.sdf.org on 12 Feb 18:27 next collapse

It’s not only Tesla. According to official data, China’s auto sales fall at fastest pace in nearly two years in January

Domestic car sales in China drop 19.5% from the year before to 1.4 million vehicles, the biggest decline since February 2024
Electric cars and plug-in hybrids, which had previously been outpacing the overall market, fell 22.9 per cent in January
China’s champion BYD’s sales were hit particularly hard in January, falling 30 per cent, higher than the industry average
Subsidised auto trade-ins exceeded 11.5 million vehicles in 2025, accounting for nearly half the total vehicle sales

jacksilver@lemmy.world on 12 Feb 22:30 collapse

Any idea if this is within expected ranges or is there something breaking down. I know that there has been speculation that the way the industry was operating wasn’t sustainable, but is this a natural/maintainable shift or something else?

Novocirab@feddit.org on 12 Feb 23:09 collapse

I recall the general observation that a lot of Chinese EV companies were being built up, quickly building production capacities that, taken together, greatly exceed demand, each company hoping to be among the few that eventually survive. So that what we’re now seeing would be this show down

jacksilver@lemmy.world on 13 Feb 01:16 collapse

Yeah, that’s what I was wondering.

borQue@lemmy.zip on 12 Feb 23:05 collapse

I always thought that driving around with 600 kG of battery extra weight was insane… But maybe that was because I studied physics.