South Korean Gov't halts use of Starbucks vouchers after controversial 'Tank Day' promotion
(koreajoongangdaily.joins.com)
from napkin2020@sh.itjust.works to world@lemmy.world on 23 May 01:22
https://sh.itjust.works/post/60626025
from napkin2020@sh.itjust.works to world@lemmy.world on 23 May 01:22
https://sh.itjust.works/post/60626025
LLM summary follows:
The South Korean government has banned Starbucks vouchers after the company ran a “Tank Day” promotion on the anniversary of the 1980 Gwangju Uprising—when military tanks killed hundreds of pro-democracy protesters—and used wording that evoked a notorious torture death cover-up.
Tiny bit of context: Starbucks vouchers were the go-to standard for gift giving/promotional gifts in South Korea. They’re not too expensive, and they don’t explicitly show their monetary value, which I guess is a cultural thing(I wonder if any other culture also avoids giving something with an explicit face value).
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I don’t understand. What is Tank Day? Why is “Tak! on the desk” problematic?
Tank Day" is a bizarre marketing choice. The tumblers they were trying to promote were named “The Tank”
This comes from an infamous police cover-up during South Korea’s 1987 democratization movement. When an activist died under torture, the police claimed: “I just slammed the desk ‘thud’ (tak), and he suddenly went ‘gasp’ (eok) and died.”
"탁 치니 억하고 죽었다" is the literal Korean phrase for that ridiculous excuse, and “책상에 탁(Tak on the desk)” is pretty obviously quoting that phrase.