Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion (www.theguardian.com)
from Veserr@sh.itjust.works to world@lemmy.world on 16 Jun 07:26
https://sh.itjust.works/post/61899961

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mctoasterson@reddthat.com on 16 Jun 11:01 next collapse

This is some insane level corporate tone-deafness.

They literally used AI to integrate themes from a violent political suppression event into their marketing.

It’d be like Starbucks USA commemorating Kent State with a “Let the Bodies Hit the Floor” promotion.

inari@piefed.zip on 16 Jun 11:44 collapse

You gotta wonder what the thinking was here, if any

k0e3@lemmy.ca on 16 Jun 12:16 collapse

Why do the staff have to watch it? Isn’t it the higher ups who made the call?