Oatly loses long-running 'milk' battle with dairy lobby (www.bbc.com)
from tyrant@lemmy.world to vegan@lemmy.world on 12 Feb 00:38
https://lemmy.world/post/43030335

Plant-based drink maker Oatly has lost a long-running legal battle over its use of the word “milk” in its marketing.

The Swedish company tried to trademark the slogan “post-milk generation” in the UK in 2021 but Dairy UK, the representative body for British dairy farmers, objected.

Following rulings in several courts, the UK Supreme Court on Wednesday said Oatly could neither trademark nor use the phrase “post-milk generation”.

The long-running dispute has centred on Dairy UK’s argument that, under trademark law, the term “milk” can only be used to refer to products that come from an animal.

#vegan

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lemmylump@lemmy.world on 12 Feb 01:46 next collapse

<img alt="" src="https://lemmy.world/pictrs/image/12e72064-335e-4138-9b42-c5ec9003d817.jpeg">

Chais@sh.itjust.works on 12 Feb 14:25 collapse

Technically, yes. But the nipples have nothing to do with that.
And if they do you should see a doctor.

Teppichbrand@feddit.org on 12 Feb 05:14 next collapse

Let’s agree on udder’s milk and oat milk

chetradley@lemmy.world on 12 Feb 12:52 next collapse

Post pus-laden cow secretions generation.

Don_alForno@feddit.org on 12 Feb 13:59 next collapse

The long-running dispute has centred on Dairy UK’s argument that, under trademark law, the term “milk” can only be used to refer to products that come from an animal.

What do you guys call coconut-milk?

MehBlah@lemmy.world on 12 Feb 14:20 next collapse

This one really is stupid. Non dairy milk has been a part of my language from a very early age. Does this mean you can’t crack a coconut and call the liquid in it milk?

angeredkitten@slrpnk.net on 12 Feb 14:43 next collapse

What a nonsense thing to fight about. Since when has “milk” only referred to animal related products? The EU and UK judiciary systems obviously don’t want to let go of their cattle farms.

rautapekoni@sopuli.xyz on 12 Feb 15:48 collapse

Also the word milk in the slogan there clearly references the product you can leave behind by switching to Oatly so I’m baffled that multiple courts took the lobbyists side. Either there’s something crucial left unsaid here on the courts in the UK are filled with corrupt cunts.

angeredkitten@slrpnk.net on 12 Feb 20:14 collapse

It would not surprise me, given that this decade is rife with political corruption across the board.

CaliforniaSober@lemmy.ca on 12 Feb 16:35 collapse

Let’s take down big milk-of-magnesia!