from technocrit@lemmy.dbzer0.com to losangeles@lemmy.world on 22 Apr 14:27
https://lemmy.dbzer0.com/post/67587822
In the flurry of ticket-buying that engulfed Los Angeles when Olympics sales started earlier this month, questions about the coming re-sale market loomed large.
As locals balked at ticket prices that averaged in the hundreds and went as high as $5,500, some wondered if re-sale would push costs for prospective fans even higher. Others wanted to know if they’d be able to easily recoup their money for the tickets they had splurged on. And then there was that 24% service fee — would that be charged on the resale market, too?
Officials with Olympics organizing committee LA28 have been tight-lipped about how the official resale market will work, saying only that it will launch in 2027 and have an “official marketplace” by AXS and Eventim and other platforms, including Ticketmaster and Sports Illustrated Tickets.
But re-sale policies for past Olympic Games and the coming World Cup’s eye-popping price tags could provide hints as to what’s coming for the L.A. Olympics ticket market.
If these touchstones are any indication, fans could see even higher prices when the L.A. Olympics re-sale market opens next year. And fees — both ubiquitous and loathed across live music and sports events — will likely keep popping up every time a ticket sells or re-sells.
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The spotlight on Olympics tickets comes as ticket sales and the companies that control them in the U.S. face growing scrutiny.
Just this month, a jury found that Live Nation and Ticketmaster, which merged in 2010, overcharged customers and acted as a monopoly. California was one of dozens of states that sued the company.
" What we’ve seen is the public reaching their own breaking point," said Morgan Harper, with the American Economic Liberties Project, a progressive group that has pushed to break up Ticketmaster and Live Nation. “The prices were getting so high that people were like, ‘Wait a second. Is it now also gonna be unaffordable to even go to a concert?’”
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